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BREAKING News: Red Light Therapy At The Winter Olympics 2026

We've just spotted the first red light therapy company at the Winter Olympics 2026 in Northern Italy: Kala. Are more companies to follow in the coming days and weeks?

BREAKING News: Red Light Therapy At The Winter Olympics 2026
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Introduction

So we've changed strategies a bit and will give you more news in 2026 on light therapy. These can include groundbreaking publications, but also very simple and exciting news.

Today's story? Kala Therapy has been named official wellness recovery partner of Team Canada for the 2026 Olympics:

Here's what the official Olympics website of Canada writes:

"We are pleased to welcome Kala Red Light Therapy to Team Canada ahead of Milano Cortina 2026,” said Jacqueline Ryan, Chief Brand and Commercial Officer of the COC and CEO of the Canadian Olympic Foundation. “This is an exciting new partnership based on a shared commitment to total athlete wellness. We know this will have a major, positive impact for Team Canada athletes on their Olympic journeys."

That's a great accomplishment and shows you how much red light therapy is entering the mainstream! The partnership between Kala and the Olympics showcases how much performance increases and recovery matters for elite athletes.

We've written about this topic in the past, on using red light therapy before or after a workout (hint: a few hours before works best, according to the science!):

Red Light Therapy Before Or After Workout: The Ultimate Guide
In this blog post, I explore whether red light therapy before or after workout is the best, and why, and break down all the science on this topic in great detail.

Here's what Kala themselves had to say about this partnership:

"“Growing up playing hockey in Canada and sharing the ice with athletes who now wear the Team Canada jersey, I never imagined we’d one day be working together on the Olympic stage,” said Cam Stajer, Founder and CEO of Kala Therapy. “To partner with Team Canada as the Official Wellness Recovery Partner is a full-circle moment. This isn’t just a business milestone — it’s a dream realized. At Kala, we believe recovery is not a luxury; it’s the foundation of performance. We’re proudly Canadian and honoured to support the Olympians who inspire the next generation to believe anything is possible.”"

Given the potentially very strong effects of red light therapy on exercise performance, we expect more of these partnerships to emerge over time. As an elite athlete, you're in a very different position than the average person, and you need every single 1% or even 0.1% performance gain that's available - giving you an edge over the competition.

And, what's more, Kala didn't just partner with Team Canada but also with individual Canadian athletes. These athletes include:

"two-time Olympian and Olympic gold medalist Sarah Nurse, who will appear in an upcoming brand campaign. Kala also proudly partners with William Dandjinou, Piper Gilles, and Laurie Blouin."

All great!

So, all in all, there are 3 important developments in play:

  1. Red light therapy is going mainstream
  2. Elite athletes are using red light therapy becuase they need an edge
  3. Olympic teams are explicitly endorsing red light therapy now.

(And yes, we know that Kala offers more than red light therapy - such as PEMF and infrared saunas. But red light therapy is still the bread and butter of their company, we assume, as infrared saunas have been around for ages).

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Curious About Kala?

Are you curious about Kala? We've covered Kala and Kala's products extensively in the past. For instance, here's a 2025 review of their mask:

Kala Red Light Mask Review: Scientifically Tested
Is it the best for anti-aging, acne, and skin health in 2025? I measure comfort, power, coverage, and value to see how it stacks up.

Before that, there are also some reviews of Alex that are only visible on YouTube and not on our website, such as the Kala Mini:

And the Kala Elite:

Check them out if you want more info on these!

Background: Winter Olympics 2026

So, from 6 to 22 February 2026 - starting today at this very moment of publication - the Winter Olympics are taking place in Northern Italy. The official date of opening is February 6, although some events have already started two days earlier.

A whopping 92 nations are competing there, in 116 events across eight different sports. If you want more background knowledge, such as all the dates of the events or the Italian cities in which the events are held, check the Wikipedia page, which is pretty good in this case!

More Red Light Therapy At The Olympics Updates? We'll Keep Updating This Article

When we see more evidence of red light therapy being used by other companies, we'll give this article an update.

Items Mentioned In This Article:

🔥 For a Kala Red Light Face Mask, handheld or wall panel, click link for 15% off (auto-applied): https://aferg.co/Kala

This is a post by Bart Wolbers. Bart finished degrees in Physical Therapy (B), Philosophy (BA and MA), Philosophy of Science and Technology (MS - with distinction), and Clinical Health Science (MS), has had training in functional medicine, and is currently chief science writer at Lighttherapyinsiders.com

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